Taylor Swift's "Eras Tour" film, which opens Oct. 13, is expected to be the highest-grossing concert film ever.
It requires no promotion. Taylor's World gives "Taylor Swift: The Eras Tour" a PR boost.
The Kansas City Chiefs-New York Jets game Sunday night included 17 Taylor shots, providing her film another marketing boost less than two weeks before its worldwide release.
"She’s on top of the world, that's the simplest way to put it," says Box Office Pro head analyst Shawn Robbins. "Her business savvy has been on display for a long time, it's only been enhanced now."
During recent Chiefs games, Swift has been seen cheering with Donna Kelce, mother of Super Bowl tight end and "Saturday Night Live" presenter Travis Kelce.
While neither star has revealed their connection, it has generated nonstop media attention as Swift promotes her film.